Christies recently published a blog about the meaning of rug designs. Acccording to them, a pattern has three fundamental elements, i.e. the unit, repetition and a system of organization which can be interpreted in a curvilinear or rectilinear manner.
Carpet designs can either fill the entire field with one repeating motif known as an "all-over" design, or be centered by a dominant medallion around which, the rest of the design is ordered.
This particular Sultanabad rug has a repetitive all over floral design which has been beautifully captured in a stunning and attractive ensemble. The end result is a spectacular artistically detailed grand rug. Value for money.